How AI is Changing the Way Customers Find You

Think about how you search today versus two years ago. You still use Google — but you also ask ChatGPT, Gemini, or Perplexity when you want a direct answer. Your customers do the same.

The Search Split

We're in a transition where customers use both traditional and AI search. The split is shifting fast. An increasing percentage of decisions now involve AI tools.

What AI Search Means for Your Business

When someone asks an AI for a recommendation, it gives a direct answer — usually one brand. That recommendation is based on authority, relevance, and trustworthiness. If your digital presence doesn't clearly communicate your expertise, the AI picks someone else.

Three Things You Can Do Now

• Test your AI visibility. Ask ChatGPT questions your customers would ask.
• Clarify your expertise. Make your website crystal clear about services and specialization.
• Build consistent signals. LinkedIn, website, Google Business Profile — all telling the same story.

You can't control what AI recommends. But you can make sure it has every reason to recommend you.